In early 2016, the VSCO design and marketing teams set out to tell the brand's story — no longer strictly a tools company, but now a thriving, global community. With this campaign, rolled out online and OOH, the team unveiled VSCO's global rebrand for the first time. We connected with diverse individuals from the community to tell the story of their creative expression through interviews, written pieces, photography, and video — a broad sampling designed to expand the public's understanding of the VSCO platform.
As humans, we’re compelled to create. It’s in our DNA. It may not always be pretty, it may not always be easy, but it’s our fundamental response to life. Creativity isn’t limited to an artistic class; it’s the radical expression of each person’s voice in this world. It takes different forms, a mad juxtaposition that reflects the individual’s own unpredictable, winding path. It isn’t limited to the polished aspects of life, but embraces all facets of human existence, the ups and downs, the loud and quiet. Here, we’re telling the story of our people, calling others to add their layer to the multidimensional, textured creativity on VSCO.
Cailin Hill
Asmah Williams
Thuan Tran
Ta-ku
Lilli Hymowitz
Yours Truly
Writer, Editor and Producer — Brandi Fluent
Creative Director — Wayne Wu, Lee Harrison; Executive Producer — Meagan Wood; Marketing Director — Thanh Nguyen; Art Director — Jean Shim, Joakim Jansson
